Culminating the north African border, about 14 kms apart from the European continent through the straits of Gibraltar, stands the heartly kingdom of Morocco, land of cultural fusion and authentic delight. Risen along the coastal border of both Atlantic ocean and Mediterranean sea, it is no secret that nature is born as it finest in the vastness of this land : from it’s sandy dunes in the warmth of the Sahara, to the spoken history murmured through it antique walls, it is the perfect correlation of picturesque sceneries and one of a kind discoveries to please sight and memory.

Morocco has always been a country strongly associated with leisure tourism and it is preponderant to mention that the country has tremendous assets in terms of historical sites, beach resorts and the opportunity for desert safaris. However, MICE tourism has grown at a rapid pace during the last decade. Although this remains a relatively untapped areas of demand, business tourism has recently received strong investment, particularly in Casablanca, Marrakesh and Agadir, with a particular emphasis on promoting Morocco as a regional hub for MICE tourism in the Middle East and North Africa region.
Improving and developing MICE infrastructure, in particular hotels which can accommodate conferences and congresses with easy access to international airports, has been at the heart of the travel and tourism development strategy of Morocco in recent years.

Morocco, a melting pot of sensations, aromas and flavours, from the sweetness and subtility of its signature Jasmin buds to the fierce scent of saffron’s scarlet pistils. A blend of authenticity and customs, unique traditions, millennium old rituals and vivid history.

Morocco, a feast of art immortalized through a portfolio of dynasties birthing masterpieces of architecture, the rafinity drawn by craftsmen on wool, gold and silver, wood, pottery, copper and leather.